Brand Protection

The purpose of Brand Protection is to support brands regarding intellectual property and copyrights. Trademarks are signs that commercially differentiate a good or service. They are used to identify the source of a product or service to consumers and are an important element in maintaining a company's competitive advantage.

Trademark registration is a process carried out to legally protect a brand. In this process, the classes and categories required to uniquely identify the brand are determined and applied. Turkish Patent and Trademark Office (TPE) is an institution authorized for trademark registration procedures in Turkey. The use of a registered trademark is controlled by the trademark owner and prevents others from using the trademark. This way, the brand owner can freely use it to differentiate and protect their brand.

The use and protection of trademark rights are the responsibility of brand owners. Trademark owners must monitor their trademarks after the registration process is completed and take the necessary legal measures in cases where they do not allow their use. Trademark owners can apply to the Turkish Patent and Trademark Office to monitor unauthorized use of their trademarks and take legal action.

Trademark law covers a legal area where brand owners can apply to protect their brands. Turkish trademark law consists of the laws and regulations necessary for the registration and protection of trademarks. Trademark law directs brand owners to various ways to use and protect their brands. These methods include measures such as applying for registration, monitoring the trademark, initiating necessary legal proceedings in case of unauthorized use, and filing a lawsuit against trademark violations.

Trademark registration and trademark law cover important issues regarding the use and protection of a trademark. Brand owners must register trademarks to protect their brands and follow trademark law principles to ensure the use and protection of trademark rights.